In a world where technology is continually changing, it falls to a market leader to demonstrate its ability to react to the needs of its customers and move with the times. Tuffnells has done just that, within the irregular parcels and freight sector.
With its 104 year history, the company unveiled a cleaner, more consistent approach to its brand last month, one that not only reflects its strong heritage but also launches Tuffnells into a new era.
Commenting on the brand development, Tuffnells Head of Brand & Marketing, Freda Cronk said:
“We’re delighted to be revealing our fresh new look, one that simultaneously recalls Tuffnells’ freight heritage while also bringing the brand into the 21st Century. Our trademark green is still instantly recognisable to our customers, as is the familiar Tuffnells name, but by modernising the design we’re indicating a clear transition that also supports our customers’ needs.”
We have delved into what we know makes Tuffnells a great freight partner and captured the essence of the brand’s character and grit as a market leader in the irregular freight category. Our design is bold and confident and will feature across all our online and offline touchpoints as part of a wide-ranging marketing and brand review. Our famous moniker ‘Big Green Parcel Machine’ also gets a clean-up and will continue to appear on the rears of our vehicles.
This commitment from Connect Group, the parent company of Tuffnells, is just one of the positive changes made this year, with further investments including driver training programmes, a dedicated driver recruitment campaign, new and improved depots, and a new account management team structure that focuses on local company freight needs.
Connect Group Commercial Director Stuart Godman explained:
“Tuffnells is going through a lot of change but our customers are always at the heart of the developments we make, whether that’s across the fleet, our teams or our facilities. The progress we are making is clear and we look forward to seeing more of our investments come to life over the coming months.”